The tennis champ co-designed the collection with the travel brand. It includes Away’s hard-side and soft-side carry-ons, as well as a set of packing cubes, all in red and with a multicolor camo-printed lining on the inside that was “designed to reflect the bold spirit of Serena,” the brand said in a press release.
While the color of the carry-ons and packing cubes is unique to this collaboration, the collection includes a completely new item, too: a shoe cube. It’s meant to organize your footwear from the rest of the stuff in your suitcase. Unfortunately, the cube’s the only piece in the collection that’s already sold out.
Williams represents the “modern traveler” who “mirrors the essence of our brand and what Away stands for,” said Jen Rubio, Away’s co-founder and chief brand officer, in the press release.
“With this collaboration, we’re looking forward to giving people a window into this side of Serena, shedding light on the habits, rituals and experiences with travel that shape who she is,” Rubio said.
But this isn’t the first and only partnership between the brand and tennis star. More Away x Serena Williams products are coming out later in the year, according to the company.