Many mainstream hotel brands have been advertising to the LGBT communities more now than ever before. Since the 2015 US Supreme Court ruling in favor of marriage equality, many hotel brands have shown tremendous support to the LGBT community by offering many specials to couples as well as offering an experience where they can feel safe and comfortable to be themselves. Not only have these hotels shown an increased interest in the LGBT community but they have also changed a lot of their previous policies to protect their LGBT employees against discrimination in the workplace and have added health care benefits for domestic partners.
Many of these hotels offer concierge services that provide LGBT friendly requests such as; nearby LGBT restaurants, Pride event information, and any other local LGBT events. There are even some hotels which offer destination wedding packages for same-sex couples who want to make their dream wedding a reality.
Caesars Entertainment states that they are, “The premier casino company for the LGBT community.” Caesars has even scored 100% on the Human Rights Campaign’s Corporate Equality Index nine years in a row. On December 13, 2014, Caesars Palace in Las Vegas, Nevada married many LGBT couples during its “Free Weddings” on the High Roller event. The wedding event included more than 85 LGBT couples, making up 25% of the weddings done that day.
Wyndham Worldwide was recognized by the Human Rights Campaign as one of the “Best Place to work for Lesbian, Gay, Bisexual and Transgender (LGBT) Equality,” and awarded 100% on the Human Rights Campaign’s Corporate Equality Index for the sixth time. The Wyndham Grand Chicago Riverfront had recently offered an LGBT couple’s getaway package which offered a two-night stay, a bottle of champagne and chocolate-covered strawberries upon arrival. In 2016, Wyndham Worldwide donated $35,000 to the Orlando, Florida community who were affected by the Pulse Nightclub mass shooting.
Founded in San Francisco, California in 1981, Kimpton Hotels has made it their mission to support and make a positive difference for the LGBT community. In 2014, it became the first US hotel to sponsor The Trevor Project (the nation’s largest organization preventing young people under 25 with suicide prevention), offering guests the ability to receive a discounted rate on a room while donating a portion of the rate to the project.
The company has spent thousands of dollars on advertising in LGBT media and have even renovated their D.C. Hotel Palomar to attract LGBT guests during Capital Pride weekend. Kimpton has over 60 properties across the United States which all offer the same wonderful hospitality as the next.
Marriott has done a tremendous amount to serving the LGBT community customers around the world. In 2014, Marriott launched a huge social media campaign around their hashtag, #LoveTravels, which was dedicated to making every LGBT traveler feel comfortable wherever they traveled with Marriott. The campaign was so successful that the NBA’s first out player, Geena Rocero shared her love for Marriott along with a transgendered supermodel.
The Marriott offers many hotel packages, wedding packages, and are even a part of the IGLTA Network (the International Gay & Lesbian Travel Association) to successfully offer the best hotels for LGBT couples traveling.
The Hilton International has won countless awards in LGBT travel and in taking amazingly good care of their LGBT employees. Hilton has been enthusiastically reaching out to the LGBT community with their “Stay Hilton, Go Out” program since 2012. This program provides LGBT news and travel tips along with special room discounts during Pride events that take place near local Hilton hotels.
In 2016, Hilton Worldwide printed a full-page advertisement which featured two men in bed together caused quite a stir but a Hilton spokesperson responded to the complaints by stating, “Hilton Worldwide is a global company of diverse cultures serving diverse guests. We are proud to depict and reflect our guest diversity in our advertising.”
Hyatt Hotels is another hotel which scored 100% from the Human Rights Campaign along with winning the 2006 PlanetOut Travel Award for Best Hotel Collection for LGBT Travelers. Hyatt is one of the very first hotel chains to begin advertising in LGBT media. Hyatt was also the first major hotel company to start offering their employees domestic partner benefits over 20 years ago! In 2017 Hyatt teamed with up (RED) which is an organization to help fight AIDS around the world to create Red cabanas at five hotel locations in the United States and Latin America. A portion of each booking went directly to (RED).
When the Supreme Court ruled in favor of marriage equality in the United States, the Hyatt-owned Andaz Hotels shared many photos on social media of LGBT couples. Now, the Andaz Hotel in West Hollywood, California is known for hosting LGBT wedding ceremonies.
MGM Resorts was the very first of all of the Las Vegas resort companies to begin marketing to LGBT travelers. In 2004, MGM Resorts also became the first gaming and hospitality industry to offer same-sex health benefits to employees. The company had pledged $300,000 to the Gay and Lesbian Community Center of Southern Nevada to support the construction and opening of its latest building. With more than 18 hotels across the US, MGM Resorts prides themselves on their activity within the LGBT community.
MGM Resorts host a number of LGBT events including pool parties at The Luxor Las Vegas and Gay Days Las Vegas has called Luxor home for the last three years. During Las Vegas Pride weekend, MGM Resorts has been the presenting sponsor for a number of years.
Sonesta Hotels provides comfort and ease for people looking to plan the perfect getaway. The hotel company are proud supporters of the LGBT community and offer an accepting atmosphere amongst all of their resorts around the US. Sonesta Hotels has locations in the country’s hottest spots for LGBT travel including; New Orleans, Houston, Boston, and Fort Lauderdale Beach. Sonesta Hotels have earned themselves a TAG (LGBT-Friendly) approved hotel award, an association with World Rainbow Hotels, and Pride Center of Florida. One of the most popular locations amongst the Sonesta Hotels is their Houston, Texas location which offers many LGBT nightlife, shopping excursions, and local restaurants to choose from.
This Canadian luxury hotel brand currently has 15 locations across the US which offer many LGBT events and programs. During the 2014 Pittsburgh Pride Week, the Fairmont hosted a lavish wedding reception for 20 same-sex couples. The Fairmont in Whistler, Canada offers wedding packages perfect for same-sex couples including one of their most popular wedding packages that includes; a scenic 90-minute drive from Vancouver to the most popular LGBT destinations, the Fairmont Chateau Whistler. The hotel location in Whistler is a perfect destination for a wedding with the ability to have a wedding ceremony at their rooftop chapel, overlooking the majestic Blackcomb Mountain.
Axel Hotels is one of the largest LGBT hotel chains in the world. With locations in Berlin, Ibiza, Madrid, Barcelona and many more coming soon. Axel is the number one hotel used by the LGBT community in Europe. The hotels embrace a sophisticated and luxurious decor to attract travelers who are looking for a more elegant stay with many chic amenities. The hotel considers itself “hetero-friendly” which is a play on words that anyone is invited to stay at their hotels.
Axel Hotels plans to open up their first United States location in Miami, Florida at the end of 2018 and plans to grow out from there. Due to their inclusiveness, diversity, and their fantastic LGBT friendly atmosphere, Axel Hotels stand out from the rest of their competitors.