sitting in a pub and while you’re tucking into your traditional English fare of
minced beef pie and cockney rhymes echo at the table. Gold bells reminiscent of
church surround you, and in the center of it all is an LED grid with moving
images. When you’re finished with your meal, you step outside the eatery to
find a life-sized Big Ben rocket sculpture. Gaped mouths and feelings of awe
are expected. However, when you stay at an nhow concept property—with locations
in Rotterdamn, Milan, Berlin, and Marseille—you learn that the unexpected is the norm.
Fronted by NH Hotel Group’s design and lifestyle brand, the 190-room nhow London will make its audacious debut in the summer of 2019. Located between the City, Islington, and Shoreditch, in the 250 City Road development designed by Foster + Partners, the four-star, eight-story hotel themed “London Unloaded” aims to combine British history and iconography with eclectic, high-tech style. A unique ensemble of vibrant furniture on pixelated carpets plays off the warm wooden installations and LED fireplace. Located in a district marked by an industrial past and technological future, nhow soaks up these societal contradictions and plays with them in an unconventional and disruptive way.
a press release, Enrique Tellechea, founder of The Null, a brand consultancy
tasked with re-envisioning the brand’s construction says, “Nothing at nhow
hotel is preordained. Everything is unexpected, iconic, inspirational, and
surprising, from the lobby to the rooms, the restaurants, the corridors, the
meeting rooms and the creative spaces. The nhow experience is unique for each
guest and has the ‘wow’ factor in common.”
NH Hotel Group deliberately enters urban areas in the midst of social and economic transformation to create stalwarts that straddle the old and new, driving guests to explore a city’s artistic trends and complex, creative identity.
Markus, Managing Director Northern Europe of NH Hotel Group, says, “Nhow London
will reflect both the industrial past and technological future of its location
and will become a creative hub for the neighbourhood.” Visitors will find
themselves immersed in a world of art and design, a cultural fusion designed to
tell stories, engage the senses, and evoke delight.
the space surpasses the gimmick. Nhow offers the traditional hotel
accouterments, including a restaurant, bar, fitness facilities, networking
spaces and meeting rooms. The rooms deliver on first-class comfort, space, and
your stay elevated. Consider your senses delighted.