Graffiti Punk Meets Monarchs in High-Tech Style: NH Hotel Group to Debut First nhow hotel in Summer 2019

Imagine sitting in a pub and while you’re tucking into your traditional English fare of minced beef pie and cockney rhymes echo at the table. Gold bells reminiscent of church surround you, and in the center of it all is an LED grid with moving images. When you’re finished with your meal, you step outside the eatery to find a life-sized Big Ben rocket sculpture. Gaped mouths and feelings of awe are expected. However, when you stay at an nhow concept property—with locations in Rotterdamn, Milan, Berlin, and Marseille—you learn that the unexpected is the norm.

Fronted by NH Hotel Group’s design and lifestyle brand, the 190-room nhow London will make its audacious debut in the summer of 2019. Located between the City, Islington, and Shoreditch, in the 250 City Road development designed by Foster + Partners, the four-star, eight-story hotel themed “London Unloaded” aims to combine British history and iconography with eclectic, high-tech style. A unique ensemble of vibrant furniture on pixelated carpets plays off the warm wooden installations and LED fireplace. Located in a district marked by an industrial past and technological future, nhow soaks up these societal contradictions and plays with them in an unconventional and disruptive way.

In a press release, Enrique Tellechea, founder of The Null, a brand consultancy tasked with re-envisioning the brand’s construction says, “Nothing at nhow hotel is preordained. Everything is unexpected, iconic, inspirational, and surprising, from the lobby to the rooms, the restaurants, the corridors, the meeting rooms and the creative spaces. The nhow experience is unique for each guest and has the ‘wow’ factor in common.”

NH Hotel Group deliberately enters urban areas in the midst of social and economic transformation to create stalwarts that straddle the old and new, driving guests to explore a city’s artistic trends and complex, creative identity.

Maarteen Markus, Managing Director Northern Europe of NH Hotel Group, says, “Nhow London will reflect both the industrial past and technological future of its location and will become a creative hub for the neighbourhood.” Visitors will find themselves immersed in a world of art and design, a cultural fusion designed to tell stories, engage the senses, and evoke delight.

However, the space surpasses the gimmick. Nhow offers the traditional hotel accouterments, including a restaurant, bar, fitness facilities, networking spaces and meeting rooms. The rooms deliver on first-class comfort, space, and style.

Consider your stay elevated. Consider your senses delighted.

For more information, visit nhow’s website.

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